Pelmorex operates Canada’s National Public Alert System infrastructure as part of our CRTC broadcasting licence for The Weather Network and MétéoMédia. We have developed and maintained the National Alert Aggregation and Dissemination [NAAD] System since its inception in 2010. This system allows emergency management officials to distribute alerts instantly and without charge to the public via all radio and television broadcasters, as well as cable and satellite distributors across Canada.
The alerts reach, through redistribution by broadcasters and others, virtually all persons within the affected communities within seconds of being issued. More than 40,000 public safety messages are distributed through our NAAD System each year.
Pelmorex maintains, operates and upgrades its NAAD System and distributes public alerts at no cost to government or to those broadcasters who pass its alerts onto the public.