What’s At Stake, and How You Will Be Affected
Through the licence renewal process the CRTC will determine, first and foremost, whether The Weather Network and MétéoMédia remain part of the basic television service. Having our channels on the basic television service package ensures that all Canadians have low-cost access to our important weather and safety information.
If removed from the basic television service, The Weather Network and MétéoMédia would no longer be able to deliver the same level of service that they do today. Canadians would notice some of the following impacts:
- Higher Costs!
- Reduced access to weather and safety information
- Removing The Weather Network and MétéoMédia from the basic television service would make them unavailable to many Canadians who cannot afford to pay for additional channels.
- Many rural and remote Canadians with limited Internet access would also no longer be able to rely on our services as they do today.
- Reduced access to regional and rural weather news
- With a reduced subscriber base and less advertising revenue, we would have to focus our offerings on the largest markets in Canada where the majority of subscription and advertising revenue is generated.
- Any planned technical or programming upgrades would only happen on a limited and strategic basis, and many Canadians would unfortunately lose access to their local forecast.
- Reduced public alerting
- Without the stable and predictable funding associated with basic distribution, we would be unable to maintain the National Alert Aggregation and Dissemination System for free. This would jeopardize the availability, effectiveness and cost to Canadians of public alerting in Canada.
- Reduced investment in cutting edge digital and mobile applications that allow Canadians to access weather and emergency information, no matter where they are
- Removing The Weather Network and MétéoMédia from the basic service would affect our entire company, and would reduce our ability to invest in a wide range of digital distribution options that allow us to provide our weather news and information to all Canadians.
Simply put, being part of the basic television service in all markets provides the stable and predictable funding we need to deliver the same level of service to rural and remote Canadians. Basic distribution also allows us to operate and fund the backbone infrastructure of Canada’s emergency alerting system at no cost to governments – and therefore, taxpayers – or the broadcasters and telecommunications companies that pass emergency alerts to Canadians.